We are well past the days when people had no option but to brave it out in the hot sun at the sports venues, to be able to bet on their favorite sports events. The technological advancements over the past couple of decades have made betting much easier and convenient for the punters all over the world.
More and more people are using mobile devices these days and developers are pushing betting apps to more mobile platforms. There is a trend where people place bets on different mobile apps while simultaneously betting at bricks-and-mortar sportsbooks. This allows bettors to monitor and play multiple lines at once and increase their opportunities to make live bets.
But the main reason why Mobile Betting apps have gained popularity is freedom. People no longer need to sit in front of their computers being stationary and bet. People can bet on the go, thanks to mobile technology. Apple has already been in the gambling app game for more than 6 years now. Although Google Play didn’t allow gambling products in its store until 2017, that doesn’t mean that Android apps were entirely unavailable.
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However, you see an increase in mobile gambling because casinos and sportsbooks are doing their best to accommodate all users regardless of their smartphone or tablet preference. When it comes to mobile versus online betting, the exact figures are still a bit fuzzy. Casino and sportsbook operators have just recently started doing more accurate tracking.
Mobile Devices Dominate the Betting Market
Based on an average of what’s being reported, though, 72% of online sports bettors use mobile books. Casino players run at 50-50. So, even if the figures aren’t entirely accurate, you would have to assume that more sports bets are being made on the go.
Because sports betting is becoming so mobile dominated, the big books are doing more extensive research and putting a greater focus on their mobile services.
In addition to providing more games, gambling operators are also looking at integrating more mobile payment options that can be used for easier funding of betting accounts. Services like Apple Pay and Google Pay make transactions a lot easier for people as it’s a one-click process.
To put things into perspective, the present spread of Wi-Fi networks and continuous adoption of mobile devices throughout the world influence indeed the gambling market industry and change not only the final consumer but providers and operators alike.
To better acknowledge the trends in mobile gambling, we have to understand that our industry cannot be separated from the complex factors that influence our societies, such as the technological improvements and the psychological changes that appear when the scientific field meets the world of entertainment.
For instance, take the best betting sites Canada has to offer these days. All of them are top-notch and offer some of the best facilities for the punters. With these websites and their apps, you can place your bets from anywhere you like, on any event, in any part of the world. All you require is a smartphone with a working Internet connection and you’re on!
Furthermore, online bookmakers are doing everything within their means to make the most of the technology and make betting easier for the sports bettors. The advancements in data transmission times and GPS technology have ensured that the racing fans are now able to place bets on their mobile phones with races happening in real time.
Let’s now go over some reasons why mobile betting apps have grown consistently in popularity.
The biggest factor of them all, convenience to place bets from anywhere at any time has made mobile betting a huge success. You don’t need to worry about looking for trustworthy bookmakers as the best ones already have their apps for mobile platforms. These apps are very user-friendly and can even be used by newbies. No matter whether you are a professional sports bettor or a beginner, it won’t take you much time to get accustomed to the features of such apps.
Easy money transfers
With mobile betting apps, you can easily load money into your betting account by providing your account information. These apps allow various payment methods including credit cards, debit cards, e-wallets, and even cryptocurrencies. You can deposit or withdraw cash at will, any time you want, in a highly secure manner.
Majority of these betting apps provide sports news feeds to the users, in order to keep them updated about their winning chances. You can stay updated about all the ongoing events and collect relevant information related to them. Other than that, these news feeds also help you prepare for the upcoming sports events.
Some of these apps also offer a live streaming feature to the users, enabling them to tune into the action even while being on the move.
Single User Account
Every online betting platform requires a user account. This user account not only works with mobile but your computers and laptops as well. Unlike in-person gambling, betting sites don’t require you to cash out every time you leave. So, you can keep a credit balance running and then just pull up the casino or sportsbook and place your bets.
You don’t have to worry about money transfers because you’re already pre-funded.
Many such reputed mobile betting apps offer a trustworthy platform to the users where they can freely interact with the other punters and discuss all kinds of betting strategies. There’s nothing like having valuable discussions with the like-minded people on one single platform. These forums can also be very helpful if you face any issues with app usage at any time.
Last but not least, many reputed bookmakers offer special discount offers to punters who bet through their mobile apps. These offers can allow you to play a small number of bytes and significantly increase your overall winning chances.
Mobile Players Spend More Money than Traditional Desktop Players
Since there are more and more people that use mobile devices, it is easier than ever for players to access online gambling options through their mobile devices, and it is normal to see mobile gamers converting faster than traditional web players.
Reports suggest that mobile players have an almost double conversion rate than web players (1.9), they convert faster into paying customers, make more payments and initiate more betting sessions overall.
That’s why we are forced to acknowledge that online gambling options delivered on mobile platforms cannot be ignored by any serious player in the market.
A New Experience
Developing a mobile betting platforms needs a new vision for creators. They need to understand the slight differences that exists between mobile betting and traditional betting.
To create a unique betting experience and offer players a different feeling, operators need to keep players connected with a variety of options, from live sporting events to virtual sports and mobile friendly casino games.
Operators also need to deliver different varieties of betting options specifically for the mobile gambling environment, while augmenting overall quality with lots of stunning animations and impressive graphics.
Finally, to attract players and keep them close, suppliers and operators need to customize the whole package and offer intuitive betting experiences, real-time excitement and tailor-made solutions.
Pros and Cons
Even though mobile betting apps are very convenient and easy to use, there are always risks involved when it comes to gambling. Can mobile betting apps real-time use guarantee convenience vs risk? Let’s take a look at the pros and cons of mobile betting.
- The number one reason for the popularity of mobile betting apps is convenience. It is the home for punters to keep up with the game when they are on the move. They can place a bet on their favorite game whenever they like using a mobile phone. Mobile betting apps enable betting, results and cash outs with a simple click.
- Users are up-to-date with the latest happenings. It works like a betting firm that offers a lot of information about the odds on the chances of winning. You’ll know your horse, jockey and trainer on your mobile device. The apps give pre-game stats, odds calculations and betting tips.
- Having access to mobile betting apps makes gambling too easy. Betting too easy means spending big amount of money that can lead to bankruptcy.
- Mobile betting apps can have security vulnerabilities, predators are targeting mobile app users. Avoid being a victim by accessing secure and trusted apps for real money gambling.
All these factors make mobile betting very favorable. This leads us to the conclusion that Mobile Gambling has a huge potential. More and more young people are opting for mobile betting platforms. The average age of a casino visitor is 48. But, online bettors are in the 35-year-old range, and mobile bettors are even younger at 32 years of age.
With more younger population buying smartphones, there’s a huge potential for betting and gambling market. Mobile gambling will continue it’s expansion in the coming years as more people join this network.