If you have ever come across SEO, you must have heard the term Backlink. Backlinks are the crucial part of SEO. However, it’s not the only thing that falls under Search Engine Optimization but it indeed covers the major part of it.
A website is considered to be relevant if and only if it has a lot of inbound links coming in and the backlinks that redirect to that website come from the reliable sources. If you ask any professional the major ranking factor for a website to rank higher in Google, the only answer you will get is the high-quality backlinks.
Now that you know that the Good backlinks are the major reason for a website to rank, you must also know that BAD backlinks can equally be a reason for a website to fall and get penalties.
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I know for a newbie blogger or a webmaster, the terms Backlinks, SEO, good backlink, bad backlinks etc must be sounding aliens and that’s why we are here!
In this article, we will be telling you everything you must know about backlinks which include the definition of backlinks, what are the important terms involved in backlinking, types of backlinks, how can you make the relevant backlinks and everything in between. Read Along!
What are Backlinks and How do They Work?
Let’s start our tutorial with the definition of Backlinks.
What are Backlinks?
Backlinks are nothing but the links to your site. In other words, when a web page or website has a clickable link or a hyper link, that redirect to your website is called a backlink.
Your website is considered trustworthy and relevant in Google’s eye if it has many backlinks that are coming from the reliable sources. And when it comes to backlinks, the quality matter a lot over the quantity of the backlinks.
High-quality backlinks are those that are coming from the Authority website and have some relevance to your content. Means the backlinks that are redirecting to your website should be from the similar niche and should be real.
In case your website is about technology and your page has been linked to a website that is health oriented, such links are considered irrelevant and they impact negatively on your website.
Types of backlinks:
There are basically two types of backlinks in SEO:
- Dofollow Backlinks:
When a website links to another website naturally without putting the no-follow tag, it is considered as a dofollow backlink. Dofollow backlinks pass link juice to the website which helps it rank faster in google.
Besides, dofollow backlinks are crawled by the google crawlers and google bots get redirected to the page the link has been given to. Thus dofollow links are considered really important in Search Engine Optimization. By default every link that is given to any website is do-follow.
- No-follow Backlinks:
The second type of backlinks is the no follow backlinks. These backlinks contain the no-follow tag and don’t get considered to be really useful in SEO perspective.
When Google crawlers crawl a web page, they ignore the links with no tags and doesn’t bother to crawl to the linked website through that no-follow link. Besides, no follow backlinks also doesn’t hold any relevance in search engine optimization and page ranking.
Now let’s move further to check the importance of backlinks in SEO.
Why are Backlinks so Important?
Many search engines, especially Google measure the relevancy of a website through the number of backlinks a website has. Google considers that if the web page has been linked many times by the other pages, it must have the quality and that’s the main notion of backlinks.
Besides, when a website gives backlink to your website, it passes link juice to your page which helps your website rank higher on the search engine.
The other major benefit of creating backlinks in SEO is to get more organic traffic. As said above, google give more emphasis to the pages that have higher no. of high-quality backlinks. Thus, that web page with lots of relevant backlinks ranks higher over other pages on the search engine resulting in higher traffic.
Apart from this, another major advantage of backlinks in SEO is the faster indexing. It is said that a website that has a higher number of backlinks get discovered faster by the search engine bots. Therefore, your pages get indexed more quickly in google compared to others.
How to Create Backlinks?
Now that you know what backlinks are and why they are so important in SEO, you must be wondering how to create backlinks, isn’t it? Well, there are various ways that can be used to create backlinks. It can be blog commenting, guest posting, web directory submission etc.
However it is very important to get the backlinks from the authority and relevant sources, If you are commenting, make sure the blogs you drop comments are related to your niche and the comments are adding value to the content.
Also be sure of the blogs you are guest posting on are relevant and the web directories are high quality.
Besides these manual ways, the most important way to get the high-quality backlink is the high-quality content. Content is considered to be the king in SEO. If your content is good, people with related content will naturally link back to your article and that’s the most relevant way to get a backlink.
You can create high-quality info graphics, write detailed and comprehensive posts on some topics to get the organic backlink.
Besides that, you can also buy quality backlinks from any reliable source. However buying backlinks are not a right way to create backlinks as long as the source you are taking services is extremely reliable and trustworthy.
After going through the above article, I assume now you have a clear idea of how do backlinks work.
Backlinks are the indispensable part of SEO and understanding the concept of backlink is not difficult. Newbies often get confused about the proper meaning of backlinks and keep wondering here and there for the answers.
But I’ve tried my best to explain Backlinks in the easiest way possible. I hope the article will turn out be handy for the needy once.